Our Mission
Not Gonna Lie, It Works! Forget everything you know about drinks. No Added Sugar. No Shortcuts - just science-backed functional ingredients, real benefits, and flavors that hit hard. This isn’t just a drink - it’s a new era. Experience the future of beverages.
Our Vision
To be the most trusted and innovative beverage brand, inspiring a shift toward functional and guilt-free refreshment. NGL envisions a world where every individual can enjoy drinks that nourish the body, elevate the mind, support beauty from within and seamlessly fit into their modern lifestyles - without compromise.
Vishal
Ever found yourself chugging a zero-calorie drink with every meal, thinking you’re making a better choice? Same here. It became a habit - almost addictive. But one day, I stopped and asked myself: What am I really getting from this? Just artificial sweeteners and zero real benefits.
At the same time, I realized another problem - we all buy multivitamins, electrolytes, or other supplements, but let’s be honest, we forget to take them. Most of the time, they just sit there because they require a whole new habit. What if there was a drink that seamlessly fit into daily life - no extra effort needed - while also solving the problem of low-calorie, great taste, and no artificial sweeteners?
So, we built it. A functional drink that blends into your routine without compromises. No artificial sweeteners, no unnecessary ingredients - just real benefits in every sip.
Not Gonna Lie, we made NGL because we needed it. And now, it’s here for everyone who feels the same.
Jatinder
From selling stationery with my brother as kids to starting a home tuition institute in college, I’ve always had a passion for business. Some ideas worked, some didn’t, but the thrill of building something from the ground up never left me. Years later, with support from my family and some careful planning, I stepped away from corporate life to follow what truly mattered. After months of brainstorming and refining, Vishal and I pivoted toward NGL - an idea that truly resonated with us.
As a father, I constantly think about what my 5-year-old consumes. One day, he’ll make those choices himself, but if the shelf doesn't offer better options, how can we expect better decisions? That’s why we’re changing the shelf. NGL is built with transparency, purpose, and belief - to offer healthier, better choices for everyone.